Do you want your potential customers to find your business across Google? Then Google My Business is for you! GMB makes it easy for your company to stand out in Google searches. It is a free platform provided by Google. When a user is looking for services in your business domain, your business will appear in the search result. The searches appear, are the nearest businesses to that user. You can see below images for reference:
Your Google My Business profile appears in Google Maps search results as well:
GMB helps to bring customers to you. GMB is a local business listing and is significant. It is useful to businesses like grocery stores, dentists, pastry shops, dairy products stores, hardware shops and so on. These are the enterprises that offer their services in particular geographical areas.
GMB is thus crucial for local businesses so that local customers choose these businesses. Google My Business is listing your business online like a directory and giving it a social media profile.
So who should have to be in Google My Business listing? – Practically, everyone. You can be a small, medium or big size enterprise, GMB is crucial. Google is a reliable source of information, and customers have faith in Google.
Google My Business is excellent for local brand awareness. What all you get for free?
- Google Map pin for your business location
- The industry sector registered with Google. Viewers can use in search
- Your business appearing in business type + location search
- Mobile users can use it for directions to your premises
- Listing your contact details, open hours, and website URL
- A photo gallery of your products and services
- Posts can last a week in Google My Business
- Monthly email showing the traffic via your listing. Phone calls, website clicks, the direction used.
- You can anytime launch a simplified Google Adwords ad campaign from your listing without the need for a keyword list.
Why do you need Google My Business Listing?
1. Improve Rank of your website:
GMB is necessary for Local SEO. Your business listing will appear in local search results, particularly for queries related to your services and products. Google My Business listing can improve the organic rank of your website, and it may help in targeting potential customers. Google says 46% of all searches have local intent
2. Share details of your business:
You can spread words about your business, with your address and contact details, working hours. You can share updates, offers, announcements, and any other news about your venture. Your viewers can see these posts on Google maps and Google search. It helps in creating a buzz in your locality, and you can always keep in touch with potential customers
Customers can put photos, reviews which would ultimately affect your business positively.
3. Brand Awareness, Lead Generation and Sales
According to Google, by having a Google My Business listing, businesses are 70% more likely to attract local visits from browsing users. Once you set up your GMB account, consumers know about the products or services. In case they do not need those products/ services now, they can count on your business for future necessities. It increases brand awareness and helps in sales.
4. Keep in contact with prospective consumers
Once the customers see your office or shop in search results, they plan to visit you. You mention your phone and email on your profile. They can contact immediately over a call or email. They can locate you on the map and visit you soon.
Google My Business Best Practices
- The title of the Business should be clear and authentic. Keep the description specific and to the point and relevant to the business. Fill out everything till 100% complete.
- Rating and reviews are essential to assuring your customers of quality services and products. Try to reply to good and bad reviews. It makes you appear genuine.
- Positive Response: “Thank you for your business (customer’s name)! Hope to serve you again very soon.”
- Negative Response: “Thank you for your feedback. We are sorry that we didn’t meet your expectations. We are following up on the issue. If you want the exchange or replacement of the product, we are happy to serve you.
- Make sure you are accurate with opening and closing hours. Neither you should keep your customers waiting nor close the shop or office early.
- Google my business allows you to have one landing page for free. Capitalize it with useful content. It is of great help for enterprises without any website.
- Please add the labels to describe your business objectives more clearly.
- Put as many images to give a clear idea of your products. It also supports 360 virtual tour views. Customers can visualize your products sitting at their homes. It connects immediately with consumers. Put these images regularly.
- GMB Photos Requirements
- Image size is 720px by 720px
- GMB accepts JPG and PNG Images
- Videos are an excellent source to spread information virtually. Put as many to give a clear-cut idea of your business
- GMB Video Requirements
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- Must be under 30 seconds
- The resolution must be at least 720p
- The video must be under 100MB
- You can analyze the calls and website visits through your Google My Business account. Optimize your posts accordingly.
- Make sure you have” request a quote button” on your GMB profile. Customers can use this button to request a quote from the business for their service
These are the brief guidelines to list your business in GMB. Do you still have any questions? Feel free to reach out to Fiviza team.
If you need help in setting up and optimizing your local business for GMB listing, call us today. We help enterprises for Google My Business Optimization services.
Contact Email:
contact@fiviza.com
Call: +1 972 646 1696