Your Website is representing your online presence. And you need to catch the audience’s attention to convert into leads and finally into a customer! But how would you do it? – Creating an engaging website. Before that, you need an assessment. Whether your business website is appealing, can a prospective customer stay on it for longer? And will that person become a client? You need to judge your Website thoroughly and figure out what all changes you can recommend to your website building team.
A website redesign is improving or changing your Website in terms of content, look and feel and overall website experience.
Here are crucial points you can check out to evaluate your Website and then decide whether to go for a redesign or not.
12 reasons why you need a website redesign
1. Your Website does not bring conversions or sales:
The objective of having a Website is getting as many leads. It will improve business and your brand value. If your Website is not achieving visitor-to-lead and lead-to-customer transition, at the rate you anticipated, it is time to change the design of your Website! You can use appealing call-to-action buttons and create landing pages that would increase interest in users to know more about you and your products.
You are getting traffic on the Website through organic and paid resources, but people are leaving it soon, that increases the bounce rate. You don’t want to lose the traffic because of poor design. You need to make your Website up-to-date and get the traffic converted to leads.
2. Your Website is Not Responsive
We all know that users use a variety of devices to view websites. Therefore, your site needs to adapt to new technology. Responsiveness or mobile-friendliness is one of the most important factors when you develop a Website nowadays. It is an era where Smartphone users are growing daily at a faster rate; a responsive website is a must.
When a website is responsive, it will respond to the screen size that a visitor is using. It fits the Website’s content accordingly. The responsive web makes the text legible, as well as the images, look good no matter what the screen size of the device.
This is how a responsive website does look.
3. Your Website is not optimized for search engines
Your Website is having trouble ranking in search engines like Google, Bing, etc. That is because your Website is not up to date with current trends of SEO.
Your Website gives information to the audience. If you do not follow SEO laws, users would not be able to find your content easily. You have to optimize your blogs, case studies, and other resources for search engines like Google, Bing, etc. Also, your Website needs to have content that resonates with your brand and your products/services.
You need to create a content-driven web design. You always need to update SEO because Google is continuously updating its algorithms.
4. Your Website Pages take time to load
On average, users wait for a maximum for two seconds while trying to load a website. Visitors expect your Website to load faster. It is easy for users to press the back button and click on another site in the search results.
Page speed optimization is the #1 technical SEO tactic used to improve site performance. It also makes sure that users navigate to other pages. So if your current Website takes more time to load, you need to change the design.
We all feel to have high-resolution images on the Website, but if it slows down the load time, it may not solve the purpose. So you need to maintain the balance of quality of Image and their loading time.
You need to optimize the website speed. It decreases bounce rates. So what should be the loading speed of your Website? Less than 3 seconds is the best across all devices. Fast Website speed helps a successful online presence.
5. Better User Experience
If your Website is poor at User Experience, you have to think about restructuring it according to the taste of the audience. Your Website should provide user experience to the viewers that make the first time visitors to buyers. When you add the elements mentioned below, it makes the Website’s user experience impactful.
- An easy to follow the layout
- Simple navigation and strong page structure
- Simple yet informative content
- Great images and media
6. Your Website does not support a content marketing strategy
Do your customers find your content easily on search results? Can search engines find you easily? If the answer is no, your Website lacks content marketing strategy.
When you have content that caters to the customer’s needs, it helps in boosting your customer retention. Algorithms of search engines continue to change timely. If you do not have content that withstands these changes, your Website will lag behind your competitors.
So when you plan Content strategy change, a website redesign is a wiser option. Content on your Website makes your Website stand out in a crowd. Google gives higher rankings in search algorithms for good quality, engaging content. The content must deliver the desired message to your customers.
7. Your Website is outdated
You built your Website on outdated technologies e. g. Flash, you need to redesign for sure. No proper presence of landing pages, call to action buttons make the Website look old. Also, the information on the Website, if too old, can make your site out of style. The texts, fonts, images presented in an age-old way can give look and feel of an outdated website.
Hence, you need to rethink on keeping the same outdated Website or switching it to the new one.
8. Change in services
When you change your services, you need to delete those services pages and add the new web pages for the latest services or products. You have to remove any content related to older services, e.g. blog, whitepaper, case study, portfolio. It takes too much time and wastes productive working hours. Instead, Web design can be an affordable choice.
9. Additional services
You need to increase the number of services you have. Your old website structure does not support the functionality of new features. It is time to redesign your site. e.g. addition of online shop on any website, if it becomes difficult to process, a website redesign is a must.
Sometimes your third party plug-in, which is highly crucial from the sales point of view, does not support the old structure of the Website—this time, you have to redesign the site.
10. Poor website Security
Cybersecurity is one of the biggest concerns. Small, medium and large businesses and entrepreneurs are susceptible to website hacking and viruses. If you built your business site years ago and did not update it for long, you are at higher risk for malware and hacking.
Your Website must have the SSL (Secure Sockets Layer) certification to ensure that it is not prone to malware, hacking and phishing. In short, SSL encrypts sensitive data. It builds the trust factor for your Website.
11. Branding update/does not reflect your brand
Your Website must present a clear and consistent brand message. Your Website must relate to the brand image of your company and its products or services.
Your brand message should reach to the potential clients accurately through the business site. So if you want to update the branding strategy, or if you think the current Website does not reflect your brand, it makes sense of website redesign services.
Even if your target audience has changed, there is a need for a design change.
12. Complex Navigation
It s makes your Website challenging to use overall. Your audience struggles to find the necessary information they need. They will leave your page and choose a competitors’ Website. You don’t want to lose leads to the competition due to poor navigation. A website redesign will help you create navigation that is simple and easy to use.
These are the main reasons to change your design of the Website. When you understand the elements existing Website missing, and decide what you want to achieve with your new Website, the process of redesign starts.
Website redesign
Fiviza is a team of tech experts in building and designing a website. We specialize in website design, SEO, content & blog writing, Social Media Marketing, Graphic, and Logo Design. Let us know your web design goals. We are a Web Design Dallas Texas company. At Fiviza, we make your Website design look good. And assure you to function it well.