1. Check the content in Grammarly
Grammarly is an application that checks spelling mistakes and grammatical errors within a document.
Grammarly gives real-time suggestions and tips to correct mistakes. It detects errors in grammar, spelling, punctuation, and also suggests words that fit the tone of the sentence. Grammarly helps to enhance writing.
2. Check MS Word readability score
A readability score is a number that tells you how easy it will be for someone to read a text. When you create content, you can check the readability score on a word document. It can be split into parts.
The goal is that the page should be easy to read for your audience. The readability score is based on the average length of sentences and words in your document.
You need to check the following scores :
- Percentage of passive sentences: The sentences which have passive tense is considered difficult to read. You need to keep the volume of such passive sentences less in the overall text
- Flesch Reading Ease Score: The bigger this number, the easier it is to read your document. The score of more than 60 makes the document easy for eighth-graders.
- Flesch-Kincaid Grade Level: This score assesses the readability of the document as per the grade level. If the score is seven and less, the document is relatively easy to ready anyone who is 8th grader or more.
3. Check the content in Hemmingway editor
Hemingway is the app which makes your writing bold and clear. The app highlights lengthy, complex sentences. You can also see the common errors in the sentences. If you see a yellow sentence, make it short. You can also make two sentences of one long sentence.
If you see a red highlight, your sentence is dense, and it can create chaos in the mind of the reader. Avoid such sentence. Your readers might not continue reading the whole article.
4. Check the content for plagiarism in Duplichecker
Duplichecker is a plagiarism checker which will find of duplicate or copy-pasted content. Dublichecker is a tool that detects the same sentences, phrases, or paragraphs around the billions of web pages at a given single time.
The Plagiarism score (%) of the content should not be more than five percent.
5. Add Table of Contents if required
The table of contents serves two purposes:
- It gives users an overview of the content in the document
- It allows readers to go to the content directly they are interested to learn first.
Try to use a table of content whenever it is possible and required.
6. Write short sentences
Keep sentences short. You can always remove the words or writing that does not have value to the content. Keep the sentences more straightforward so that it makes sense to the reader. Typically a sentence should not have more than 10-12 words.
7. Make short paragraphs of 4-5 lines
While describing, make short paragraphs of 4 to 5 lines.
8. Target Primary Keyword in title and Heading (H1)
Try to choose words for headers and subheaders that clearly describe the content they introduce.
Hence, target the primary keywords in the title.
9. Target other keywords in subheadings (H2)
Before starting the paragraph, a short heading makes it easier to find or relate what the content is all about. Hence, include and highlight subheadings all the time.
10. Introduction
While writing an introduction, some points are to be kept in mind like:
- Start broadly and then narrow down.
- State the aims and importance.
- Consider giving an overview.
- Do not go in a long detailed introduction
11. Keyword should be targeted in the introduction and conclusion
It will help if you highlight keywords in your introductory sentence as well as in the conclusion part.
12. Add external links to top, authoritative sites
If additional useful, relevant and appropriate content exists elsewhere on or the website you need to mention the external link. It adds weightage and helps in ranking. Instead of repeating information that already exists on your site, link it to the present content.
Externals links help to improve the authority of your content. When possible, include links within your page copy to form them contextually relevant.
13. Add internal links for our website
Internal linking has three primary purposes:
- Aids in website navigation
- Defines the architecture and hierarchy of a website
- Distributes page authority and ranking power throughout the location
14. Use of natural language with ‘You’
For effective communication, it’s not enough to possess well-organized ideas expressed in complete and coherent sentences and paragraphs. One must also believe the design, tone and clarity of his/her writing, and adapt these elements to the reading audience.
Use language, which is straightforward and to-the-point—making use of the word ‘YOU’ wherever necessary.
15. Use of bulleted lists whenever possible
Bulleted lists are easier to read than full paragraphs. If you are listing three or more points, think about using a bulleted list. For instructions or long lists like this one, think about using numbered lists for straightforward reference.
16. Use of active voice
Writing within the active voice sentence is more precise, conversational and exciting than the passive. It indirectly implies to have a good readability score.
17. Putting the most critical information first
Information that’s most vital to your web visitors is usually an effortless statement of what you are saying. Once they understand what you mean, they want to understand some important details. And then – maybe they wish to know some background information.